Sumesh Magesh Babu — Senior Product Designer

SENIOR PRODUCT DESIGNER CRADLEWISE — SF BAY AREA
PORTFOLIO — 2026 37.55°N / 121.98°W

[ RUN YOUR CURSOR THROUGH IT — TAP TO DETONATE ]

( MAGESH BABU )
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CRADLEWISE ✦ IBM ✦ SIEMENS ✦ PWC ✦ DELOITTE DIGITAL ✦

( CURRENTLY )

Systems thinker with aserious motion habit.

Senior Product Designer at Cradlewise — before that IBM, Siemens, PwC and Deloitte. I build design systems that ship, enterprise UX that earns trust, and interfaces that feel alive.

( 2021 — 2026 )

SELECTED WORK

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Cradlewise Sleep Insights app screens
01 CRADLEWISE — 2026

Crib intelligence, unified

The company's first unified design system across web and mobile, plus a re-architected UX framework for the baby-monitoring app — fewer disjointed flows, faster shipping.

DESIGN SYSTEMS MOBILE IOT
IBM Carbon product icon construction grid
02 IBM — 2025

150+ icons for the data stack

A full icon suite across Databand, Data Integration and Data Intelligence — alongside migrating Databand's UI to Carbon, cutting dev time by 35%. Earned the Carbon Contributor badge.

ICONOGRAPHY CARBON DS BRAND
IBM Cloud Pak for Data — Measure and monitor data quality flow
03 IBM — 2024

Data Quality, Cloud Pak for Data

Rethought how data engineers assess quality — task completion up 50%, support tickets down 30%.

ENTERPRISE UX DATA
Google Parking app icon concept
04 CONCEPT — MOTION

Google Parking — a Maps concept

A motion-design exploration of what parking discovery could feel like inside Maps. Full piece on Behance.

MOTION CONCEPT

( THE REST )

Locked projects & deep dives, over a call.

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EXPERIENCE

2021 → TODAY · 5 COMPANIES
2025 — NOW CRADLEWISE Senior Product Designer Leading design across web + mobile. Shipped the company's first unified design system; mentoring two designers.
2024 — 25 IBM Product Designer Databand → Carbon migration, 150+ product icons, Carbon Contributor badge. Mentored 8 designers in Kochi Studio.
2023 — 24 SIEMENS UX Designer One of 4 core UX designers on SiGREEN — Werner von Siemens Award for Innovation. Clients incl. Neom.
2022 — 23 PWC UX Consultant SAP Commerce flows for tire manufacturing — order processing time down 70%. Finance portal for 1,000+ users.
2021 — 22 DELOITTE UX Junior Analyst, Deloitte Digital EdTech serving 500K+ students across NZ & Australia — WCAG 2.1 AA, 4.8/5 user satisfaction.

( NOT DESIGN )

OFF THE CLOCK

PLAY THE KNIGHT — TAP A GLOWING SQUARE · MOVES 00 · EVERY 10TH MOVE PAYS OFF

CHESS Tournament trophies. The knight bias on the left is real.
HORSE RIDING Trophies here too — the original horsepower. Press H anywhere.
INDIE GAMES Atmospheric ones, preferably with a sad soundtrack.
TRAVEL Collecting cities — currently Fremont, CA.
Horse riding practicePortraitFushimi Inari torii gates, KyotoKyoto vending machine at nightGrand Palace, BangkokFeeding deer in NaraTokyo Skytree ticketsRailway crossing, TokyoPortrait by the window